I finished reading and grading three stacks of final exams (130 4-page exams), listened to dozens of homework assignments, watched 40 final DVD projects, tabulated totals for every one of my students, and submitted them online yesterday — fully 24 hours ahead of the deadline! Yippee, the semester is officially over! It’s time to refocus on my oldest son’s birthday tomorrow (same day as Albert Lee I discovered some time ago), the holiday shopping, and planning for the new year — which promises to be very fruitful and fun. I love teaching but the grading is a real drag.
In the middle of October, I wrote a post about a visit to San Diego and my introduction to a company that has developed a speaker technology that uses an array of individual drivers to “direct” specific audio channels to specific locations in a listening space. You can read the previous post by clicking here. It’s not a new technology — beaming forming has been around for a while — but this particular implementation is both effective and efficient — which means it doesn’t have to cost big bucks. Imagine being able to project as many as three individual audio programs to isolated areas of a conference room, immerse yourself in VR or game sound without headphones, or provide full binaurally recorded or processed music to an individual in front of desk or sitting on a couch across their listening room. That’s what the Comhear company is making available to interested companies with their MyBeam™ technology (which won an Innovation Award from the CTA/CEA recently). They will be demonstrating their technology in Las Vegas during the International 2017 CES Show in early January. If you’re planning on attending the show, you should let me know and come by for a demonstration. We’ll be in a suite at the Venetian Hotel — where all of the high-end audio gear is located.
I’ve been offered an opportunity to work with my friend Peter and his team over the next few months bringing the technology to a wider audience. And one of the things I’ll be doing is bringing the technology into the music market. To that end, we came up with a name and brand identity during a couple of days of meetings last week. The name of the home entertainment unit is Yarra™ and the logo imagines the array of speakers used to make the magic happen.
The executives at the company have reached out to some branding experts to see what they think of the name and look. So I offered to run it by this group and gather some feedback from an audio audience. Please feel free to leave a comment or write to me privately with your thoughts. This name will hopefully carry the product through a crowd sourcing campaign in the first half of next year. Yarra™ is already a product and works. I’m thinking of this branding effort like Pono, Sonos, Core, Pulse, Geek, and other audio related products.
As the person that came up with name and logo, I can say that I like it a lot (big surprise, right? Although, we did go through at least 100 different names) — and the rest of the management team likes it too! It’s hard to get a group of people to agree on a name. I know we spent big bucks and months narrowing in on Yoostar when I worked for the game startup. This is first step to the launch of a very exciting new product line — and I want you to be part of it.
So let me know whether you think it works as an audio product name. I anxious to get started with the web page and branding.