Tomorrow Is Launch Day

I apologize in advance for talking so much about my first Kickstarter Campaign, which will launch tomorrow morning at 7:30 am. During the past month, I have spent well over 50-60 hours working on the pre-launch page, the pitch video (which got its final tweaks today), and the Kickstarter page. I want to thank everyone who was kind enough to review the materials and write with suggestions. If you take a look at the final KS page tomorrow, I think you’ll find that many, it not most, of your suggestions have been incorporated into the final version. I think the message is clearer, the call to action is better, and the focus improved. Who knew this would be so time consuming?

Preparing the sites is just the first step in a long line of fun things that I’ll be doing over the next 30 days. The launch of the actual Kickstarter campaign signals the beginning of phase two…getting people to visit the site and complete a transaction…decide on a reward and actually commit to supporting the project. My hope is that the readers of this blog will appreciate the effort that I make everyday to write a blog post. There have been over 1000 posts so far and I have no plans to cease discussing the world of high-end audio.

The time is now to step up and support the writing of the book and the production of the sound files. Some of you have written wondering why they should purchase the book and the demo disc, when I’m giving away the information for free everyday. The book will not be a collection of articles taken from the blog. Of course, many of the topics will be similar. But the plan is to write the book from the ground up. Each chapter and subsection will address in much greater detail the subject under discussion. I want to keep the text free of too many technical details…it should read as if we’re having a conversation about high-end audio. I want to make sure that everyone feels engaged by the topics, the demonstrations, and the logic behind getting great sound.

Many of you will get the announcement email tomorrow. I would appreciate any mentions on the various forums. If you have audio enthusiast friends, please let them know about the book. I certainly hope that you will become a supporter of the campaign at whatever level you feel you can afford. And if you pitch in during the first 24 hours, the Kickstarter people might just identify “Music and Audio: A User Guide To Better Sound” as a trending campaign or one that they like. If a guy can fund over $40K worth of potato salad, I’d like to think that I could reach the modest goal of $25K for a 400-page book and extensive Blu-ray disc.

I’m looking forward to phase two. I mentioned I’ll be on Home Theater Geek this week and on Leo Laporte’s show soon…and you know you’ll be hearing from me on social media and through this site.

Later.

Dr. AIX

Mark Waldrep, aka Dr. AIX, has been producing and engineering music for over 40 years. He learned electronics as a teenager from his HAM radio father while learning to play the guitar. Mark received the first doctorate in music composition from UCLA in 1986 for a "binaural" electronic music composition. Other advanced degrees include an MS in computer science, an MFA/MA in music, BM in music and a BA in art. As an engineer and producer, Mark has worked on projects for the Rolling Stones, 311, Tool, KISS, Blink 182, Blues Traveler, Britney Spears, the San Francisco Symphony, The Dover Quartet, Willie Nelson, Paul Williams, The Allman Brothers, Bad Company and many more. Dr. Waldrep has been an innovator when it comes to multimedia and music. He created the first enhanced CDs in the 90s, the first DVD-Videos released in the U.S., the first web-connected DVD, the first DVD-Audio title, the first music Blu-ray disc and the first 3D Music Album. Additionally, he launched the first High Definition Music Download site in 2007 called iTrax.com. A frequency speaker at audio events, author of numerous articles, Dr. Waldrep is currently writing a book on the production and reproduction of high-end music called, "High-End Audio: A Practical Guide to Production and Playback". The book should be completed in the fall of 2013.

11 thoughts on “Tomorrow Is Launch Day

  • September 20, 2015 at 6:49 pm
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    Marc,
    I was just wondering if you will make an e-book in Pdf-format as download available to the buyers of your book.

    If this is not the plan, could you consider it?

    Kind regards,

    Walter

    Reply
  • September 20, 2015 at 7:38 pm
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    Best of luck to you Mark!

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    • September 21, 2015 at 4:54 pm
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      Thanks Sal…it’s pretty exciting how the first day has gone. Thanks to all of you that have become supporters.

      Reply
  • September 20, 2015 at 8:38 pm
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    O.K., I’ll donate in hopes that you succeed and the enjoyment of reading what you write.. How do I get some of the potato salad though, heh, heh?

    Reply
  • September 20, 2015 at 8:49 pm
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    P.S. The Shadow knew.

    Reply
    • September 21, 2015 at 4:57 pm
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      Thanks Walter…I must tell you my wife makes the best potato salad ever! That will be for the next KS campaign.

      Reply
  • September 21, 2015 at 7:07 am
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    Totally appreciate your emails and your insights into audio. As a private aside, the “sight” used in this sentence should be “site”: getting people to visit the sight and complete a transaction…decide on a .

    Reply
    • September 21, 2015 at 5:00 pm
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      Thanks Thomas…I fixed it.

      Reply
  • September 21, 2015 at 9:54 am
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    Placing my order today!

    Also this is interesting to read — Click here !!!

    Reply
  • September 21, 2015 at 2:42 pm
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    Seen the updated vid and it looks much snappier, well done.

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    • September 21, 2015 at 5:01 pm
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      It did continually get better. Thanks for the input.

      Reply

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