Dr. AIX

Mark Waldrep, aka Dr. AIX, has been producing and engineering music for over 40 years. He learned electronics as a teenager from his HAM radio father while learning to play the guitar. Mark received the first doctorate in music composition from UCLA in 1986 for a "binaural" electronic music composition. Other advanced degrees include an MS in computer science, an MFA/MA in music, BM in music and a BA in art. As an engineer and producer, Mark has worked on projects for the Rolling Stones, 311, Tool, KISS, Blink 182, Blues Traveler, Britney Spears, the San Francisco Symphony, The Dover Quartet, Willie Nelson, Paul Williams, The Allman Brothers, Bad Company and many more. Dr. Waldrep has been an innovator when it comes to multimedia and music. He created the first enhanced CDs in the 90s, the first DVD-Videos released in the U.S., the first web-connected DVD, the first DVD-Audio title, the first music Blu-ray disc and the first 3D Music Album. Additionally, he launched the first High Definition Music Download site in 2007 called iTrax.com. A frequency speaker at audio events, author of numerous articles, Dr. Waldrep is currently writing a book on the production and reproduction of high-end music called, "High-End Audio: A Practical Guide to Production and Playback". The book should be completed in the fall of 2013.

10 thoughts on “Another “High Resolution” Music Store

  • February 25, 2015 at 6:57 pm
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    They say there’s no such thing as bad publicity?
    Just maybe all this HDA promotion will start to embed the technology in the public’s mind and start to push the recording studios into using the latest digital tools. If we get to the point where the public wants to see “Recorded in 96/24 HDA” in its sales marketing we’ll really start to get somewhere.

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    • February 26, 2015 at 10:15 am
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      Many of the studios are using higher specs for their productions…but the model for great sound is much more than just specs.

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      • February 26, 2015 at 10:35 am
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        For sure, but it’s a start over Neve consoles and analog tape recorders. 😉

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  • February 26, 2015 at 1:49 am
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    There is a reason why my pono player currently does only hold tracks from iTRAX plus I am trying to spread the “real high res”- message in the pono community; still, not sure if anybody from there did order from AIX/iTRAX following my recommendations. b. t. w., iTRAX files do sound really great on the pono (headphones: Audio technica ATH M50), guess I will step by step purchase the iTRAX catalogue and pretty much just smile about all the “big” highres-stores …….

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    • February 26, 2015 at 10:20 am
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      Wow, I’m obviously pleased. My guess is that these tracks sound dramatically different than most of the downloads from PonoMusic. Still, the public wants music that they are familiar with and those tracks are not high-res. I produced almost a 100 recordings to demonstrate what’s possible…

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    • February 26, 2015 at 10:22 am
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      Thanks, I read the article this morning. I would quibble with a couple of the details about the DVD-Audio and SACD history but Brent spells it out pretty well.

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  • February 26, 2015 at 7:49 am
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    Mark.. Since this industry lives for the numbers (the larger the better), How can AIX record / Itrax compete with the HD-Tracks, Technics and everyone else with their large catalog?
    Yes, we know that only a handful of the downloads from those providers are truly HD but they have a much greater selection of titles. People like having MORE and MORE choices.

    Another question:
    How does your side of the industry work? Meaning, do you contact the artists and ask them to produce a “record”? Or do they come to Aix because they want their project to be recorded in the highest quality available?

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    • February 26, 2015 at 10:28 am
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      I gave up trying to compete by having more items in my catalog or large numbers in my specifications. As I look out at the McLaren, Ferrari, and Maserati repair place outside my window, I’m convinced that quality trumps quantity.

      Most of the artists I’ve recorded are either friends or were recommended to me. Some…including Wallace Roney…contacted me after hearing one of our tracks.

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