I feel horrible! Since my return from Las Vegas my chest and airways have been working against me…so I’m going to a doctor later this afternoon. The doctor will listen to my congested chest, prescribe some antibiotics (for probably $250) delivered by an inhaler and presto, I’ll be good as new. I hope so because I’m headed to the mountains of Montana on the 28th to spend a few days skiing with buddies at Big Sky. I haven’t been this sick in a long time and I thought plenty of rest would take care of it…no such luck.
The info graphic that came out the other day from the CEA and MusicBiz organizations needs to be revisited (it really needs to be thrown in the trash and re-imagined with correct information). You can read my post from last week here or simply read on to find just how screwed up the document really is. The elimination of MQ-C (which would have allowed CDs to be used as sources for “lossless audio that is capable of reproducing the full range of sound from recordings that have been mastered from better-than-CD music sources). How they ever managed to justify having CDs as the source to earn status as something better than a CD is the kind of logic and sense that has dominated the effort to “clarify” the whole subject. On one of the panels last week, Jim Belcher of Universal Music said high-resolution audio is “48 kHz/20-bits or better). That’s not what the JAS logo tells us.
The problem with the new info graphic is that is floats the JAS High Res Audio Logo immediately adjacent to the DEG, CEA, NARAS and label definition, which is requires vastly higher and more rigorous standards than the almost meaningless definition issued after months of conversation and hours of conference calls. You simply can’t have the logo without meeting a minimum of 40 kHz signal frequency all the way through the production chain (microphones and speakers are included). And you can’t achieve that “high-res audio” standard…the logo standard…without a sample rate of 88.2 kHz or 96 khz and word lengths of 24-bits. So why do these organization persist in trying to water down the meaning of definition?
I’ve repeated the power point page from a previous post to help make it clear.
The JAS is going to administer the logo for all interested companies. However, I didn’t notice their logo on the info graphic. I honestly wonder whether they’re actually aware of this “dumbing down” of their logo. It certainly keeps consumers and manufacturers in the dark. I won’t be surprised to see PonoMusic using the logo on its site in the near future. Where’s the integrity in any of this nonsense?
If the organizations that have opted to support the logo are doing so without meeting the standards set forth by the organization that took on the administrative role for the logo, then they should be brought in line. Lose the info graphic and get back to informing interested and anxious consumers about what’s what in the world of hi-res audio.
Take a look at the portion of the graphic below:
The committees behind this messaging said, “The terminology and categories below represent cross-industry consensus and are presented so consistent usage eliminates consumer confusion on what is Hi-Res Audio is. What could possibly be more confusing than placing the words, “HRA files are 48 khz/20-bit lossless or higher” immediately adjacent to the JAS logo that required a sample rate almost twice as high…at a minimum.
This is very troubling and should send every one of us running in the opposite direction. Maybe, and I think the percentage is much larger than 50%, the whole high-resolution audio thing is a subversive marketing ploy to extract every last dollar from audio enthusiasts for catalog that has already been sold many times over. How many of the 2.1 million CD rips on the PonoMusic website do you really want to overpay for again?
So what to do. Write to the organizations that parade this nonsense in front of us and demand that they get the facts and present them.