Mark Waldrep, aka Dr. AIX, has been producing and engineering music for over 40 years. He learned electronics as a teenager from his HAM radio father while learning to play the guitar. Mark received the first doctorate in music composition from UCLA in 1986 for a "binaural" electronic music composition. Other advanced degrees include an MS in computer science, an MFA/MA in music, BM in music and a BA in art. As an engineer and producer, Mark has worked on projects for the Rolling Stones, 311, Tool, KISS, Blink 182, Blues Traveler, Britney Spears, the San Francisco Symphony, The Dover Quartet, Willie Nelson, Paul Williams, The Allman Brothers, Bad Company and many more. Dr. Waldrep has been an innovator when it comes to multimedia and music. He created the first enhanced CDs in the 90s, the first DVD-Videos released in the U.S., the first web-connected DVD, the first DVD-Audio title, the first music Blu-ray disc and the first 3D Music Album. Additionally, he launched the first High Definition Music Download site in 2007 called iTrax.com. A frequency speaker at audio events, author of numerous articles, Dr. Waldrep is currently writing a book on the production and reproduction of high-end music called, "High-End Audio: A Practical Guide to Production and Playback". The book should be completed in the fall of 2013.

14 thoughts on “Apple Event 10.16.14

  • Nice fantasy. Or is that what real business leaders would call a “vision”?

    Whether Apple or someone else more leading edge does it, it would be really good to see it happen…

  • Dave Griffin

    That was actually quite entertaining. Thanks.

  • Insanity. LOL
    But honestly I know I’m not interested in paying premium dollars for HD recordings done by engineers who “put tape over the VU meters”, As a consumer of popular music my choices of new recordings done with any attention to fidelity is almost non-existent. While we have had hopes of a brighter future in HD delivery the recording industry goes further and further to h-ll.
    Kodo’s to you for getting a talented popular artist like Mark Chesnutt to record for you.
    Physicians heal thy selfs

    • Mark Chesnutt is one of the biggest stars that I every worked with…but audiophiles generally shy away from country music.

  • Bryce B.

    And then as the super model comes to escort you off the stage….
    We all woke up. Cruel the way that works, isn’t it? Keep dreaming, Mark. I know a lot of us are dreaming of that day. It ticks me off that provenance is so widely ignored as a critical part of distinguishing, or better yet certifying a real UHRA recording. Those of us who are consumers need to demand such a process. I applaud and appreciate your tenaciousness and especially your passion!

    • I good with the supermodel when I win some sort of award…Tim Cook can be my supermodel at Apple.

  • Well put Mark, it’s definitely time for them to match audio quality to visual equivalent of retina displays, and you’re just the guy to show them how to do it! For them, it’s really a no-brainer…

    • Retina displays for music…I like that.

  • Vince Stone

    It would be I interesting to see the demographics of those who purchase high resolution audio. I’m 63. I grew up listening to a transistor radio with a cheap 2″ speaker and an ear phone. Later I had a good, but not great stereo and most if the stereos of my peer group were less than good. We traded our LPs for convenient cassette tapes, the commercially produced ones of which were awful, even after they threw in Dolby noise reduction.

    The average car audio system is better than most stereos of the late 60s and early 70s, but is rarely given sufficaent quality audio to reproduce.I plugged in s high res portable player to my car one and was favorably impressed.

    Given what most people are used to, your scenarso is likely a few years off.

    • I’m right there with you. I started with a crystal radio and a single ear piece.

  • fritsveer

    I am one of these guys who is watching the keynotes life if possible (i am lucky with my location being GMT+2). So i am imagining all this.
    Looking forward to the next one. Hope this all has been prophecy.

  • Chris Wright

    My take on Apple’s glacial approach to high end audio is that they are going to do what they did when iTunes launched, i.e. bringing the Napster “business model” into the mainstream – with the kind of “appeal to the senses” marketing Apple actually does best, of course.

    This time the guinea pigs are the likes of Pono and HD Tracks and, with all due respect, your own company Mark 🙂

    For Tim Cook, it’s a waiting game, hopefully with the same split second sense of product launch timing for which his illustrious predecessor was so renowned.

    So far hi-res audio just hasn’t made it to the top of the “next big feature” list, but it’s coming, I strongly expect at some time in 2015.

  • Craig Allison

    Sooner or later, Apple/I-tunes will have to offer better sound.


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