Crowd Sourcing My Way to The HRA Events in Las Vegas

As many of you already know, I’m headed to Las Vegas to be part of the new High-Resolution Audio TechZone promotion.

iTrax and AIX Records will have a 10 x 10 booth in the Bellini Room of the Venetian Hotel…and I will be contributing to a couple of sessions on high-resolution audio downloads and the production process. However, unlike all of the other shows that I’ve participated in over the past year…companies are not allowed to sell anything at the show. So the price tag is hefty…just the cost of the booth is over $6K. One of my regular readers at RealHD-Audio.com wrote and offered to contribute to the effort and suggested that I do small scale crowd sourcing program through my newsletter and blog. It seemed worth a try.

I believe they call this crowd sourcing and it seemed to work beyond anyone’s expectations for the folks at Light Harmonic in pre-selling their “Geek” USB DAC and headphone amp. A device that no one had ever heard managed to raise over $300,000! While I can’t offer a piece of hardware…I can supply the kind of content that will make a Geek worth the purchase price. After all if you play your standard definition catalog, are you really going to get any benefit? Maybe the headphone amplifier is really great…but I haven’t heard it.

Crowd sourcing is usually done through site like Kickstarter or IndieGoGo. However, in the interest of time, I’m going to run this campaign directly. Feel free to call me on my cell if you have any questions (tell me I’m crazy for posting my cell number…). The number is 213-718-7336. You can also write to me at mwaldrep@aixrecords.com or call on the 800 number…(800)-668-4249 in the U.S.

So here’s the rewards program. For contributions of $100, I’ll give you a 25% discount on discs or downloads, $250 gets you a 35% discount and $500 earns a 50% discount. For a contribution of $1000, I will send you a copy of every disc in our current catalog…that’s about 80 titles…valued at over $2000! I’m shooting to cover the $6000 booth cost and I’d love your support.

I’ve just sent out a newsletter with the latest information, a Christmas special and some other articles. If you’re not receiving the newsletter, please let me know.


Mark Waldrep, aka Dr. AIX, has been producing and engineering music for over 40 years. He learned electronics as a teenager from his HAM radio father while learning to play the guitar. Mark received the first doctorate in music composition from UCLA in 1986 for a "binaural" electronic music composition. Other advanced degrees include an MS in computer science, an MFA/MA in music, BM in music and a BA in art. As an engineer and producer, Mark has worked on projects for the Rolling Stones, 311, Tool, KISS, Blink 182, Blues Traveler, Britney Spears, the San Francisco Symphony, The Dover Quartet, Willie Nelson, Paul Williams, The Allman Brothers, Bad Company and many more. Dr. Waldrep has been an innovator when it comes to multimedia and music. He created the first enhanced CDs in the 90s, the first DVD-Videos released in the U.S., the first web-connected DVD, the first DVD-Audio title, the first music Blu-ray disc and the first 3D Music Album. Additionally, he launched the first High Definition Music Download site in 2007 called iTrax.com. A frequency speaker at audio events, author of numerous articles, Dr. Waldrep is currently writing a book on the production and reproduction of high-end music called, "High-End Audio: A Practical Guide to Production and Playback". The book should be completed in the fall of 2013.

6 thoughts on “Crowd Sourcing My Way to The HRA Events in Las Vegas

  • Alex S

    Count me in. For me, this is an investment in the future of high fidelity recordings and what promises be the renewal of true quality in recorded music and music reproduction.

    • Admin

      Thanks Alex…and thanks to the others that have stepped up to help. The total as of today is $1975.00.

  • John Shropshire

    I’m in for $250 because you have the best sounding recordings on the planet and I want to fully support you in your mission!

    • Admin

      John…thanks and thanks. I really do appreciate it…simply go to the PayPal account under AIX Media Group and mwaldrep@aixmediagroup.com to contribute. And Happy Holidays.

  • Don McIntosh

    I tried the trial version of JPlay with Windows 7 – 64 bit and JRiver Media Center. When I started to play, I got a brief window with a message from JRiver that JPlay is a hoax and to uninstall it. My system then crashed completely somewhat verifying the result. Be warned folks.

    • Admin

      Don…I’m becoming aware that there have been some controversies associated with JRiver and JPlay. I’m not able to speak to the merits of either application, however..it has been pointed out that there are number of forums or articles that discuss them.


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