{"id":5179,"date":"2015-09-13T17:32:14","date_gmt":"2015-09-14T00:32:14","guid":{"rendered":"http:\/\/www.realhd-audio.com\/?p=5179"},"modified":"2015-09-13T17:33:13","modified_gmt":"2015-09-14T00:33:13","slug":"the-music-and-audio-guide-video-is-finished","status":"publish","type":"post","link":"https:\/\/www.realhd-audio.com\/?p=5179","title":{"rendered":"The Music and Audio Guide Video Is Finished?"},"content":{"rendered":"<p>It&#8217;s taken the whole weekend to finish the post production, but I&#8217;ve just posted the first draft of the pitch video for the new &#8220;Music and Audio: A User Guide To Better Sound&#8221; on YouTube. The actual campaign has been delayed for one week so that I can complete a bunch of other chores associated with the Kickstarter page. But they say that having a compelling video can be a make or break when it comes to engaging an audience. I&#8217;ve seen lots of crowdsourcing videos. They range from highly produced, professionally shot, big budget affairs with professional actors and lots of fancy motion graphics to the ones that Gavin Fish of Light Harmonic did from behind his desk for the Geek line of products (which raised a ridiculous amount of money!). The Pono pitch video was nicely done and featured a whole bunch of Neil Young&#8217;s celebrity buddies talking about the Pono player. I went solo on this effort&#8230;my son and I shot it in the studio. The editing, motion graphics, color correction, writing, and delivery are all me. So without further ado, here&#8217;s the video:<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/JaMavFwNhEI\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Figure 1 &#8211; The first draft of the KS pitch video.<\/p>\n<p>There is a growing industry of professionals (and some not so professional) that will produce and manage your entire campaign. You come up with the idea, build a prototype, and they&#8217;ll raise as much money as you think it will take to launch your product. I&#8217;ve been in a meeting with one of the most successful agencies in the business. They&#8217;ve had a 98% success rate&#8230;that&#8217;s pretty impressive when you&#8217;re talking about raises in the high six figures and even 7 figures. They have a system in place to maximize the return on your investment. One of my students showed me another site that helps musicians and bands develop campaigns in support of their fund raising goals. People raise money for some really cool stuff or some really dumb things (a guy raised over $40k with a potato salad campaign!).<\/p>\n<p>These professionals usually charge a fee (a substantial fee) and take a percentage of the funds raised. That&#8217;s how Kickstarter makes money too. They take 5% of the amount raised and 3% goes to the credit card people. If the agencies take another 5-9%, it starts eating into the total.<\/p>\n<p>Part of the strategy is to come out of the box with a flurry of support within the first 48 hours. If you can garner enough support early, the organizations (Kickstarter or Indiegogo) will feature your campaign on their home page or in an email newsletter. You want to be one of the &#8220;trending&#8221; campaigns. I don&#8217;t hold a lot of hope in becoming a &#8220;trending&#8221; Kickstarter campaign but for those interested in receiving the book and disc, please add your name to my database as soon as possible. You can visit: <a href=\"http:\/\/musicandaudioguide.com\/\" target=\"_blank\">Music and Audio Guide<\/a> and enter your email or simply send me an email directly. My address is mwaldrep@aixmediagroup.com.<\/p>\n<p>The support so far has been very encouraging. Please share this post with your family and friends, share links, and write comments on web forums with links back to the &#8220;Music and Audio Guide&#8221; site.<\/p>\n<p>Thanks for all the help. And please share your comments and criticisms of the video&#8230;I&#8217;m pretty happy with it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s taken the whole weekend to finish the post production, but I&#8217;ve just posted the first draft of the pitch<\/p>\n","protected":false},"author":2,"featured_media":5182,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[45,12],"tags":[97,657,50,1041,40,172,57,17,1032,70,640,26,639,1043,980,42,298,251,645,638,637,227,643,169,1026,1027,954,150,41,347,27,1022,116,659,660,661],"class_list":["post-5179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dr_aixs_posts","category-news","tag-5-1-surround","tag-advanced-resolution","tag-aix-records","tag-analog-copies","tag-analog-vs-digital","tag-audio-resolution","tag-audio-specifications","tag-dsd","tag-dvd_audio","tag-hd-downloads","tag-hd-music","tag-hd-audio","tag-hi-res-audio","tag-hi-res","tag-hi-res-music","tag-high-resolution-audio","tag-high-res-music","tag-high-resolution","tag-high-resolution-audio-experience","tag-hires-audio","tag-hires-music","tag-hra","tag-hra-listening-experience","tag-mark-waldrep","tag-music-and-audio","tag-music-and-audio-a-user-guide-to-better-sound","tag-music-server","tag-pcm","tag-provenance","tag-spectragram","tag-spectragraphs","tag-studio-acoustics","tag-surround-music","tag-uhd-audio","tag-ultra-high-definition-audio","tag-ultra-high-resolution-audio"],"_links":{"self":[{"href":"https:\/\/www.realhd-audio.com\/index.php?rest_route=\/wp\/v2\/posts\/5179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.realhd-audio.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.realhd-audio.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.realhd-audio.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.realhd-audio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5179"}],"version-history":[{"count":3,"href":"https:\/\/www.realhd-audio.com\/index.php?rest_route=\/wp\/v2\/posts\/5179\/revisions"}],"predecessor-version":[{"id":5183,"href":"https:\/\/www.realhd-audio.com\/index.php?rest_route=\/wp\/v2\/posts\/5179\/revisions\/5183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.realhd-audio.com\/index.php?rest_route=\/wp\/v2\/media\/5182"}],"wp:attachment":[{"href":"https:\/\/www.realhd-audio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.realhd-audio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.realhd-audio.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}