{"id":4072,"date":"2015-01-22T17:24:00","date_gmt":"2015-01-23T01:24:00","guid":{"rendered":"http:\/\/www.realhd-audio.com\/?p=4072"},"modified":"2015-01-22T17:24:00","modified_gmt":"2015-01-23T01:24:00","slug":"whos-listening","status":"publish","type":"post","link":"https:\/\/www.realhd-audio.com\/?p=4072","title":{"rendered":"Who&#8217;s Listening?"},"content":{"rendered":"<p>Audiophiles tend to be older. Our music preferences are distinctly different than the younger folks and our association with music is different. And we&#8217;re the ones that are in the cross hairs of the hardware and software companies that are trying to convince us that high-resolution audio is somehow going to rock out world. We&#8217;ve got the money, the interest, and the time to assemble a great audio system and accumulate plenty of software. How does it feel to be the target of so much marketing?<\/p>\n<p>My children are consumers of music&#8230;except for my oldest son, the math metal musicians and band guy. They are content with low quality streaming. I&#8217;ve dragged them into the studio and made them listen to some of my recordings and they are dutifully impressed but it&#8217;s not something that they would spend excess time or money on. I get it. Music is a commodity these days. It used to be a driving force for many of us&#8230;and for many it still is. We long for the fidelity and emotional response of the vinyl LPs that we purchased and attentively listened to. It was almost ritualistic. A new record arrives and a dedicated hour or so of undisturbed time was needed to engage with the new tunes and sounds.<\/p>\n<p>There is an article over at the Billboard website that examines whether there is a difference between listeners\/subscribers of standard fidelity streaming services and the new &#8220;high-def&#8221; streaming services. You can read the piece at <a href=\"http:\/\/www.billboard.com\/articles\/6443409\/high-definition-music-streaming-tastes\" target=\"_blank\">Billboard article<\/a>. I think they&#8217;re on to something.<\/p>\n<p>The &#8220;high-definition&#8221; streaming service Tidal released some information on the most popular tunes streamed at CD spec fidelity (notice that Billboard magazine and lots of others are using the term high-def audio&#8230;wouldn&#8217;t you think that we could use the same terms and acronym by now?). The premium level customers&#8230;about a half a million of them according to the company&#8230;prefer music that is reflected in the following list:<\/p>\n<p>1. &#8220;The Endless River&#8221; by Pink Floyd<br \/>\n2. &#8220;x&#8221; by Ed Sheeran<br \/>\n3. &#8220;Guitar in the Space Age&#8221; by Bill Frisell<br \/>\n4. &#8220;Black Messiah&#8221; by D&#8217;Angelo and The Vanguard<br \/>\n5. &#8220;The Inevitable End&#8221; by Royksopp<br \/>\n6. &#8220;Seeds&#8221; by TV on the Radio<br \/>\n7. &#8220;Kiasmos&#8221; by Kiasmos<br \/>\n8. &#8220;Sonic Highways&#8221; by Foo Fighters<br \/>\n9. &#8220;Casting Nets&#8221; by Distance, Sky &#038; Light<br \/>\n10. &#8220;Interstellar: Original Motion Picture Soundtrack&#8221; by Hans Zimmer<\/p>\n<p>Bill Frisell? I know who he is because I&#8217;m a guitarist but does the rest of the streaming community know who is? I&#8217;m impressed.<\/p>\n<p>The list available from Spotify tilts towards the contemporary pop music charts:<\/p>\n<p>1. &#8220;x&#8221; by Ed Sheeran<br \/>\n2. &#8220;In the Lonely Hour&#8221; by Sam Smith<br \/>\n3. &#8220;The New Classic&#8221; by Iggy Azalea<br \/>\n4. &#8220;G I R L&#8221; by Pharrell<br \/>\n5. &#8220;My Evening&#8221; by Ariana Grande<\/p>\n<p>The conclusion drawn by the author of the article and one that seems intuitively correct, is that &#8220;high-definition&#8221; subscribers are tapping into the audio enthusiast market. That&#8217;s us. And the hardware and labels are well aware of our passion and interest&#8230;and our willingness to by into the latest development in order to meet our music needs. That&#8217;s why there&#8217;s a large market for crazy expensive cables, power cords, isolation platforms and the rest of it. <\/p>\n<p>It&#8217;s time to verify before you purchase. HRA is a sales pitch as much as it&#8217;s anything about fidelity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Audiophiles tend to be older. Our music preferences are distinctly different than the younger folks and our association with music<\/p>\n","protected":false},"author":2,"featured_media":4073,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[45],"tags":[281,657,50,879,40,757,172,57,242,888,725,851,889,887,1032,70,640,26,639,651,42,298,251,645,1035,638,637,227,633,643,169,276,854,855,883,886,890,336,335,759,758,1037,436,885,796,347,659,673,658,660,881],"class_list":["post-4072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dr_aixs_posts","tag-3d-audio","tag-advanced-resolution","tag-aix-records","tag-aix-records-2015-sampler","tag-analog-vs-digital","tag-audio-quality-guarantee","tag-audio-resolution","tag-audio-specifications","tag-audiophile-mastering","tag-bacch-sp","tag-blu-ray-discs","tag-ces-2015","tag-chesky","tag-dr-choureiri","tag-dvd_audio","tag-hd-downloads","tag-hd-music","tag-hd-audio","tag-hi-res-audio","tag-hi-res-audio-logo","tag-high-resolution-audio","tag-high-res-music","tag-high-resolution","tag-high-resolution-audio-experience","tag-highresaudio","tag-hires-audio","tag-hires-music","tag-hra","tag-hra-definition","tag-hra-listening-experience","tag-mark-waldrep","tag-mastering","tag-meridian","tag-mqa","tag-musicbiz","tag-musicbiz-org","tag-namm-2015","tag-neil-young","tag-pono","tag-pono-2-0","tag-pono-equity","tag-ponomusic","tag-qobuz-2","tag-researching-hra","tag-robert-stuart","tag-spectragram","tag-uhd-audio","tag-ultra-hd","tag-ultra-hd-audio","tag-ultra-high-definition-audio","tag-vintage-gear"],"_links":{"self":[{"href":"https:\/\/www.realhd-audio.com\/index.php?rest_route=\/wp\/v2\/posts\/4072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.realhd-audio.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.realhd-audio.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.realhd-audio.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.realhd-audio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4072"}],"version-history":[{"count":1,"href":"https:\/\/www.realhd-audio.com\/index.php?rest_route=\/wp\/v2\/posts\/4072\/revisions"}],"predecessor-version":[{"id":4074,"href":"https:\/\/www.realhd-audio.com\/index.php?rest_route=\/wp\/v2\/posts\/4072\/revisions\/4074"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.realhd-audio.com\/index.php?rest_route=\/wp\/v2\/media\/4073"}],"wp:attachment":[{"href":"https:\/\/www.realhd-audio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.realhd-audio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.realhd-audio.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}