{"id":217,"date":"2013-04-17T22:43:39","date_gmt":"2013-04-17T22:43:39","guid":{"rendered":"http:\/\/www.realhd-audio.com\/?p=217"},"modified":"2013-04-21T11:49:06","modified_gmt":"2013-04-21T18:49:06","slug":"the-quality-revival","status":"publish","type":"post","link":"https:\/\/www.realhd-audio.com\/?p=217","title":{"rendered":"The Quality Revival"},"content":{"rendered":"<p>I follow a music industry pundit that spews forth volumes of text on a wide variety of topics on a daily basis. I&#8217;ve communicated with him a few times and invited him over to hear some of my work here at AIX Records on more than one occasion. He hasn&#8217;t shown up yet. But he&#8217;s beginning to discover that there is a growing, industry wide trend towards better quality. Today, he sent out a post that included the following, &#8220;Get the res high enough and it blows away vinyl&#8221;, and &#8220;we&#8217;re on the verge of a hi-res revolution&#8221;. This coming from a guy that has been extolling the virtues of vinyl since I started following him. But this time he&#8217;s right.<\/p>\n<p>He attributes this shift to the genius of Jimmy Iovine and his ability to get young people to fork over hundreds of dollars on a set of fashionable headphones&#8230;Beats by Dr. Dre. Jimmy did a masterful job of marketing a rather poor sounding set of phones to a generation that seemed satisfied by their iPods and ear buds. In 2012, Beats accounted for over 60% of all headphones sales in excess of $100.<\/p>\n<p>But the idea of\u00a0 better audio fidelity wasn&#8217;t a component of his and Beats success. Artists, engineers, producers, NARAS (the Grammy folks) and equipment manufacturers are ready to move away from MP3 quality and embrace &#8220;better&#8221; quality, whatever that means. Unfortunately, it will probably take another generation to get back to the quality that I enjoyed when I was growing up in the 70s. I hope it doesn&#8217;t but it doesn&#8217;t look too good to me.<\/p>\n<p>There is so much confusion about what is and what isn&#8217;t HD-Audio that we&#8217;ll be adrift for another few years. But at least there are efforts on a variety of levels to get the lo-fi community turned on to great sound. There are efforts at the Consumer Electronics Association, the Audio Engineering Society and NARAS (I&#8217;m involved in all three). Then there&#8217;s the new SLOEMusic Foundation that I wrote about the other day. We&#8217;ll have to wait and see what materializes from this work but I remain wary.<\/p>\n<p>Just look at the efforts of Apple and their iTunes music store. They&#8217;re pushing all of their associated labels to resubmit their tracks to them at 96 kHz\/24-bits so that they can create better sounding files. What they don&#8217;t realize is that the original files that the mastering houses output don&#8217;t have any dynamic range or extended frequency to take advantage of the new specs.<\/p>\n<p>But the is increased attention being paid to the topic. There&#8217;s more press about higher fidelity music delivery formats&#8230;on discs and via the Internet. I&#8217;m trying to do my part. If you&#8217;d like to experience some real HD-Audio files, I<\/p>\n<p>ll be happy to send you the credentials to log in to an FTP site where I&#8217;ve tucked some examples. Just join my mailing list for this blog and I&#8217;ll make sure you get them. You can read more about the samples by visiting the HD Samples page on this site.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I follow a music industry pundit that spews forth volumes of text on a wide variety of topics on a<\/p>\n","protected":false},"author":2,"featured_media":220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[45],"tags":[50,46,48,49,47],"class_list":["post-217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dr_aixs_posts","tag-aix-records","tag-audio-quality","tag-beats","tag-dr-dre","tag-jimmy-iovine"],"_links":{"self":[{"href":"https:\/\/www.realhd-audio.com\/index.php?rest_route=\/wp\/v2\/posts\/217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.realhd-audio.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.realhd-audio.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.realhd-audio.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.realhd-audio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=217"}],"version-history":[{"count":6,"href":"https:\/\/www.realhd-audio.com\/index.php?rest_route=\/wp\/v2\/posts\/217\/revisions"}],"predecessor-version":[{"id":223,"href":"https:\/\/www.realhd-audio.com\/index.php?rest_route=\/wp\/v2\/posts\/217\/revisions\/223"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.realhd-audio.com\/index.php?rest_route=\/wp\/v2\/media\/220"}],"wp:attachment":[{"href":"https:\/\/www.realhd-audio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.realhd-audio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.realhd-audio.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}