16 thoughts on “Apple Music Announced

  • June 10, 2015 at 12:45 pm

    We need to break free from this “AppleLand”. I am not saying that Google and Microsoft are perfect but I, for one, don’t need Tim Cook to dictate my e-needs. My Sony Xperia Z3 flags my 24/96 FLAC files as “HR”, I don’t hear the difference but it’s nice anyway. And having an SD slot means that I get high storage capacity without having to further line the pockets of Tim Cook and his merry band,

    • June 10, 2015 at 4:45 pm

      Thanks Hans, I happen to be a fan of Apple. But I do miss Steve.

  • June 10, 2015 at 2:21 pm

    384/32 music at a resolution only Superman could appreciate.

  • June 10, 2015 at 3:51 pm

    Dr. Mark,

    I am neutral about Tidal’s streaming capabilities but where in their sales pitch do they claim to stream high-resolution? I see High Definition for their videos and Hi-Fi for their lossless option so would you direct me to where they are making theses false claims.


    • June 10, 2015 at 4:47 pm

      They used to claim “the first high-resolution streaming service” on their site. They’ve calmed down after many complaints…including from me.

  • June 10, 2015 at 6:14 pm

    As an audio enthusiast with aging ears, I don’t purchase music in the highest resolution that I can find…rather, I purchase music in the highest resolution where I can hear a difference with good content on my various systems (which are all quite good). I’ve A/B tested 192/24, 96/24 and various DSD recordings and have concluded that 96/24 is the highest resolution where I can hear an audible difference. So, I try to purchase recordings with 96/24 resolution whenever possible. However, for music discovery I really like having a streaming service. Currently I subscribe to Pandora and SiriusXM (both stream lossy files at 192 kbps). I’m not sure I need a higher resolution streaming service for music discovery (whether that be Apple Music, Spotify, or Tidal). Even though Tidal streams lossless content, I doubt they will stream true Hi-Rez anytime soon…simply due to bandwidth issues for most folks. Maybe I am a diminishing breed because I actually purchase albums from the artists that I find during discovery.

    • June 11, 2015 at 8:56 am

      Mark, I don’t think aging ears will make any difference. When you reach 96 kHz/24-bit PCM, you’re getting everything you need to appreciate the “soul” of music. Tidal and MQA will make a splash but it will be the same issue of provenance as we have with downloads.

  • June 10, 2015 at 6:37 pm

    My only thought here is that within a relatively short time ,a few years, 24/96 streaming will be the norm from virtually all devices that can stream. And though I completely understand your valid objections to the shaky marketing tactics that have become ubiquitous, I still think that it was a mistake to use the word high w/ the public at this point; it was an over-hyped term well before the provenance wars began. All that really matters is that folks who want the best sounding iteration of music can get it; who cares what it’s called?

    • June 11, 2015 at 8:58 am

      Losing the term “high-resolution” will be a good thing…but it’s not going to happen.

  • June 10, 2015 at 7:36 pm

    Sadly, in some respects, Apple is no longer a trailblazer, post-Jobs, and this week’s presentation was as luckluster as it was “me too” in terms of this new Music service.

    That said, Apple has a long history of carefully drip feeding improvements to products and services, so we can still expect a high res option down the line, I think.

    In the meantime, however, breathing space has been created for someone, possibly Qobuz, to steal Apple’s thunder and offer a genuine high res streaming service. Rumours I hear from Europe are that just such a thing may be happening soon.

    What about Tidal, you may ask. Well, I get the feeling that the new owners regard the lossless streaming feature as little more than a sideshow. The good news, however, is that they finally have a new desktop app and far more robust streaming, so clearly someone in the company cares about quality.

    • June 11, 2015 at 8:59 am

      Apple is certainly going to flip the switch at some point…we’ll see how they package and promote that when it happens.

  • June 10, 2015 at 8:32 pm

    It’s All About The Money
    Higher res streaming will come and it won’t be long. Soon there’ll be half dozen or more streamers in place all offering the same catalogs for $10 a month subscriptions. So how do they compete? Someone will break ranks (probably Tital since everything is already in place) and offer there High Quality service for the same $10 a month.
    And a couple more years down the road someone will offer MQA HDA for the same $10 price. Has to happen, there’s just nothing else to offer the customers in the way of better value for the same money. Then better quality audio will become the big sales pitch and it will be a numbers game war.
    As to the Audiophile community, your right, they’ll continue to buy expensive HDA downloads and discs. That market has all ready proven that its not value driven. Todays Stereophile market is buying systems that cost the equal of the mass markets homes. But the future there is questionable. I’ve watched it shrink tremendously in the last 25 years. But then again there’s always a market for multi million dollar collector cars. High End market is totally fad driven. Can $200k turntables and $5k interconnects be justified in any other way?

    • June 11, 2015 at 9:00 am

      The move to surround “immersive” music via speakers and headphones will also be in the mix.

  • June 10, 2015 at 11:25 pm

    I imagine that it is just a matter of time (<12 months?) before Apple Music will offer 96/24. Hopefully, with a wonderful twist…. Julian

  • June 11, 2015 at 8:05 am

    How much more proof do we audiophiles need to know that Apple does not care about high resolution audio or lossless CD-quality audio? Stop hoping for a bone thrown to us from Apple. Search for the device Apple made years ago called “iPod Hi-Fi”, essentially a portable boom box for the iPod.

  • June 11, 2015 at 2:57 pm

    Doesn’t bother me one way or the other, I’ve never been an Apple fan, I’m an audiophile and to me Apple was the pied piper that lead the music world down the road to low quality mediocrity with horrible sounding MP3 files at a buck a song, ipods with ear buds and that whole world of audio crap they lead our kids to. I hope they lose their butts on their “me too” streaming service.

Comments are closed.