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5 thoughts on “Credibility Check

  • January 22, 2014 at 10:38 am

    I guess you will find there is a difference. The disc that has been treated will be either cleaner and therefore have less error correction or scratched by the application and have more. I bet the second.

    • January 23, 2014 at 11:28 am

      Hugh, these applications are not “disc cleaners”. They make the claim that they will improve low level details etc…not merely ensure that the bits are transferred accurately from the disc to the DAC. Don’t you think that the developers of the CD and other disc formats would have made these “snake oil” processes a part of their specification if they actually did anything? Of course, there are ways to restore discs that have been damaged, scratched or otherwise mistreated…but we’re talking about new discs that will mysteriously benefit from a coating of some sort of magic potion. It’s absolutely nonsense and I’ll be doing a followup with the Auric Illuminator stuff that I still have to show what a crock this things are.

      I know Cookie and consider her a friend. She is good engineer although focused on equipment, processes and technologies that I find inadequate for advancing the recording of real HD-Audio. She is business woman and is challenged just like all of the rest of us small but dedicated vendors. I only wish that she would omit the hockus pockus stuff from her inventory. She is certainly not alone in selling the essense products.

  • January 23, 2014 at 8:57 am

    I haven’t found anyone in the industry with the guts to call out Cookie Marenco directly for her shameless pseudoscience and audiophoolery marketing, and I have no real or apparent authority to do so, so I’ll merely point out a 100% alignment of the observations in this blog entry with an item sold on her website.

    Why has she taken this path? Only she can answer that. I look forward to the day someone in a position to ask her directly does so, on the record (so to speak). Why do people in the industry who by their own admission are obviously aware of what she’s doing, still defend her with appeals to authority and red herring fallacies? (i.e., defend and deflect her dubious claims on digital technology by pointing out her past efforts in producing music). Only those who do that can answer for that.

  • February 2, 2014 at 3:12 pm

    I revisited this entry after I rad your follow-up today. What I find particularly hilarious is the following claim from the marketing statement: “Ripping following Essence of Music application reveals and permanently captures visceral details, spatial cues, and ambient intimacies of a live event to your media server”

    While it is true that the CD audio format on the physical disc is not organised in sectors like data CDs, which can make it a challenge to construct a drive that can reliably read everything bit-perfect in real-time, the ripping process has all the time in the world to do it right (although most rips will be much faster than the total playing time of a disc, which makes it a problem only in rare corner cases). So it would not even require a listening test to debunk the claims of this company. Just rip the disc as is and then again with the snake oil applied. Then do a binary diff of the resulting wav files. I’m willing to bet that for an undamaged disc without any copy protection the files will be identical and therefore cannot sound any different when played back.

    BTW, I hope by now everyone uses Accurate Rip enabled software to ensure that there is no read error when ripping your CDs…

    Best regards

    • February 2, 2014 at 3:17 pm

      Stand by Oliver…that’s exactly what I did.

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