Scott Wilker, the founder and CEO of Sonic Blocks, has been a very close friend of mine for almost 20 years. Our beginnings go back to the early days of the DVD format when AIX Media Group was among the first DVD authoring and compression houses. Scott worked for Sonopress, a Bertelsmann company involved in replicating optical discs…including DVDs. We were introduced at a DVD conference and have done business and remained friends ever since.
It was a call from Scott in late 2007 that ultimately gave me a taste of megabuck, start up, mania in the formation of Yoostar, a New York-based game company. I won’t go into the gory details but this was the first “corporate” V.P. position I ever held…while still maintaining my teaching and label responsibilities. I was there at the founding of the company and rode it through to the bitter end when one day, after Scott had long since departed the company, the NY head of human resources came to California for “discussions”. She had me fire my entire production team in the morning before turning to me with a severance package after lunch. So it goes.
Scott and his son Jordan have come up with a very interesting concept for a “modular” music system complete with wireless connectivity, replaceable speaker drivers, articulating arms, extensibility, and a whole lot more. Their ideas (it’s much more than just a music system – think technology hub & IoT)) and the resulting design (refined over the course the last two years) is just about ready for its debut…via the crowdsourcing site Indiegogo. Later this month, Scott and his team (which includes myself) are planning to launch a crowdsourcing campaign to bring Sonic Blocks to reality. Please take a look at sonicblocks.com for a sneak preview, add your name to the VIP list, and read about the features of this unique system.
So why would an audiophile like me be interested in a project like Sonic Blocks? Because I think it’s an affordable, high-fidelity, way to incrementally move from good sound to great sound…and because it’s really cool to look at. The era of disposable, dedicated, one size fits all, wireless audio boxes is pretty much saturated. Sonic Blocks lets you seamlessly upgrade every component of the system to meet evolving needs and trends. Want more fidelity from your music system? Simply swap out a Sonic Blocks driver or add another one. You simply snap off the existing driver (no tools required) and snap on a replacement.
The base unit or “brain” of the system is built on the DTS “Play-Fi” engine and can handle a wide variety of formats…including high-res analog and digital. Sonic Blocks is a terrific way to step into higher quality sound and know that you can continue to improve your system without replacing everything.
I’ve spent a lot of time consulting with Scott and his family about Sonic Blocks (yes, the whole family is involved) and am convinced that while it may never be a true audiophile system, it takes a very innovative approach to better sound. Visit the website (Sonic Blocks) and let me know what you think. If you agree with me that it has merit, I would urge you to leave your contact information, and help spread the word.
I wanted to thank everyone for the sentiments and comments expressed concerning my recent health issues. Life has its way of setting priorities.
Also note that I will not be going to Washington DC for the Capital Audio Fest as originally planned this weekend. Our family has had a loss and will be gathering in Madison, Wisconsin for a memorial.